The house
Built on provenance, discretion and craft.
Chrono 10:10 began in 2018 as the shared dream of two passionate collectors – a multi-brand boutique for the world's most sought-after timepieces, in Prague.
What we believe
A watch is much more than a time indicator. More than any object, it reflects an individual's personal attitude – it is a work of art you can wear.
That unique emotion, reflected in the eyes of both the recipient and the giver, fuels our team and is the foundation of everything we build.
The journey so far
One house, three addresses.
2018
Founded in Prague
Chrono 10:10 opened at the Intercontinental hotel on Pařížská street in October 2018 – and earned the Trusted Seller title on Chrono24 the same year.
2020
Gallery Myšák
The boutique moved to a spacious address in the heart of the city, a stone's throw from Wenceslas Square – Gallery Myšák, Vodičkova 31.
2024
Old Town & service centre
We settled at Dlouhá 733/29 in Prague Old Town, bringing the boutique, our own service centre and the main office under one roof.
Why Chrono 10:10
Why collectors choose us.
- Partners and suppliers worldwide
- Every watch checked for authenticity, condition and history
- Pre-order of almost any non-listed model
- Years of experience with pre-owned Swiss watches
- Our own service centre with qualified watchmakers
- A community of satisfied collectors
The founder
“We built Chrono 10:10 to be the most trusted address for collectors – where every timepiece is vetted, and every client is treated as a guest.”
Alexandra Ajzenstadt
Founder & CEO